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8th Annual Pan European Conference
Strategic Software Asset and License Management 2013

Strategies, structures and processes, SAM Tool application, server licenses, continuous improvement of SAM, purchase & sale of second-hand licenses

26. - 27. Feb 2013
Regent Berlin, Germany

Why You Should Attend

8th Annual Pan European Conference
Strategic Software Asset and License Management 2013

Computer software and licenses are acquired by companies on a regular basis. The different providers, software, end-users and updates need to be controlled; by now, the role of the “Software License Manager” is a standard function in many companies.

Attending the leading and most established European conference on Strategic Software Asset & License Management (26th & 27th February 2013, Berlin) will allow managers and decision-makers to improve and optimize their management of software licenses and will provide a closer look into major players’ success stories. Key speakers form the leading companies like Nordea, Sandvik, BP and E.ON will give insights and case studies on their experiences in setting up a consistent strategic software asset & license management. Especially the relevant topic of the purchase and sale of second-hand-licenses will be discussed.


Key Topics

  • Development and implementation of an consistent license strategy for the software license management
  • Legal backgrounds, requirements and license models in the field of cloud computing and 2nd hand licenses/used software
  • Creation of an enterprise wide transparency for improvement of the license optimisation and procurement through the usage of appropriate SAM-tools
  • Requirements for an comprehensive and consistent software asset database
  • The global direction for Software Asset Management: Service orientation and enterprise-wide optimisation
  • Previous Attendees Include

    CIO’s, IT Directors, Heads of IT
    Department, Vice Presidents, Managers and
    Executives responsible for:

    • Software License Management / Software Asset Management
    • IT Asset Management
    • IT Purchasing
    • Corporate IT
    • IT Strategy / IT Governance / IT Administration
    • Controlling / IT Controlling
    • Software Patents
    • IT Compliance
    • Contract Management
    • Client Management
    • IT Services
    • IT Quality Management
    • IT Project Management

    from all industries

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Flexera Software Ltd.
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    Insight Technology Solutions GmbH
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    TASLE Sarl
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    Event Partners

    Practical Insights From

    Paul Boons
    Director CIO Office
    Agfa Gevaert, Belgium

    Axel Knut Bethkenhagen
    Corporate License Manager
    BMW Group, Germany

    Markus Berger
    IT Budget & Software License Manager
    Coca-Cola, Germany

    Gunne Storm
    Global Software License & Asset Manager
    DeLaval International, Sweden

    David Mitchell
    Software Vendor Manager
    DHL Europe, Czech Republic

    Juha Heikkinen
    IT Procurement Director
    Elisa Corporation, Finland

    Barbara Hartung
    Head of Asset and License Management
    E.ON, Germany

    Mark Bishof
    President and CEO
    Flexera Software, UK

    Dr. Bernhard Schweitzer
    Director Services
    Insight Technology Solutions, Germany

    Fredrik Elzén
    Head of IT Sourcing – Group Corporate Centre, Group Risk Management, GO&OB and Major Software
    Nordea, Denmark

    Paul Slot
    Contract Manager
    Port of Rotterdam, The Netherlands

    Per Ryner
    Global Head of Software Asset Management
    Sandvik, Sweden

    Alice Walker
    IS Asset & Licence Compliance Manager
    Wincanton, UK

    Click Here For Full Agenda

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sezgin Mentese

    marcus evans (Germany) Ltd.
    Unter den Linden 21
    10117 Berlin, Germany

    +49 30 890 61 240
    Fax: +49 (0)30 890 61 434